As a Graphic Designer by trade, I often freelance to create successful identities.
2004 – Present
CEOs, Founders, Directors, Vice Presidents, Managers, Entrepreneurs, and Staff
• Identity systems
• Color systems
• Business Cards
Adobe Illustrator and Microsoft Word
The biggest challenge was to work with each Executive/Owner/Entrepreneur to uncover and clarify the essence of their business. In many cases they had no idea what they wanted, and in some cases they had a hard time articulating how they wanted to present themselves.
I work with various entities, asking high-mileage questions to get to the essence of what they do, the meaning behind their name, and how they want to visually portray the work they do to potential clients. In addition to logos, I also create other aspects of their identity system (like business cards, letterhead, templates, etc) when requested. In some cases I help them refine their mission statement, or create their tag line.